Conference

Theatre Audiences : The Crucial ASSET

International Online Conference

Two afternoons of presentations, discussions and an interactive programme devoted to theatre audiences!

 Conference program with all the speakers in PDF

You can watch the main program on Wednesday 26th of May on YouTube.

Full programme is accessible through Zoom after free registration here:

Theatre Audiences: The Crucial ASSET
CONFERENCE REGISTRATION

If you registered for a conference and did not receive the Zoom link and other info by email, please write us directly to info@asset4arts.eu.

Q&As during the conference

We kindly invite you to ask questions and share comments during the conference. Please use Slido (code 097593) for interactions.

Conference On-Demand

More information bellow.

Wednesday, May 26

Time zone: CEST (Central European Summer Time)

13:00 - 13:10 Welcome, Audience! : conference opening

13:10 - 14:00 What’s The ASSET? : presentation of the methodology and outcomes of Audience Segmentation System in European Theatres

During the first conference session, the ASSET project team will share the results of the two-year audience research implemented in collaboration with arts organisations and universities in Prague, London, Zagreb, Vienna, Sofia and Helsinki and present the methodology used to segment the theatregoing public in twenty participating theatres across these European capitals.

14:10 - 15:20 Audience Segments & Regional Specifics : presentation of ASSET segments and national audience data

The Audience Agency experts will reveal the details of the new model of segmenting theatre audiences based on their preferred content and describe the segments and how to approach them in theatres’ programming and communication praxis. Audience research outcomes and specifics for each country will be demonstrated by local partners.

15:30 - 16:45 Evidence-based Cultural Policy-making : panel discussion

Dedicated to “evidence-based cultural policy-making,” the discussion will focus on the availability of audience data locally and internationally. How can - or can’t - the data be practically and strategically implemented in cultural policies. How to best respond to the public's needs, particularly in the context of a possible imbalance between the cultural provision in cities and rural regions? What possible impact might a shift to digital cultural consumption have on any future strategies? These and other crucial questions will be discussed with a circle of eminent policy-makers, experts and decision-makers from European countries participating in the ASSET project.

19:30 - 21:00 ASSET Watch Party : a shared cultural experience

(registered participants only)

Join in and chat during a shared online stream of an exclusive theatre production from one of the partner theatres. Stay tuned for more info!

Thursday, 27 May

Time zone: CEST (Central European Summer Time)

13:00 - 14:30 Beyond The Average : a workshop on audience segmentation

(registered participants only)

In this session, Jonathan Goodacre and Daniel Cowley from The Audience Agency will lead participants through the ideas behind the segmentation of theatre audiences. This will be an active session that invites you to consider what it means for your own organisation, share your ideas and experiences and develop some plans of your own.

13:00 - 14:30 ASSET Partners & Theatres Meeting : parallel session

A closed networking and evaluation session for ASSET project partners and participating theatres only.

14:45 - 15:45 European Theatre Night - What Next? : open discussion

(registered participants only)

The conference will culminate with a discussion about the future of European Theatre Night (ETN) in the post-covid era. In this open forum, we will focus on how to foster ETN as a platform for international cooperation and discuss possible international funding opportunities, common activities and communication tools to improve the project and better access our audiences.

We’ll build on the conclusions of the symposium “Theatre Night in Europe and Audience Development Activities in Performing Arts,” held in 2019 in Zagreb, the cradle of European Theatre Night, where national coordinators of Theatre Night or similar projects from Poland, Hungary, Slovakia, Czech Republic, Austria, Finland, Bulgaria, Croatia, and Bosnia and Herzegovina held a historic first meeting at the beginning of the ASSET project. With this discussion at the project’s conclusion, we come full circle.

15:45 - 16:00 See You In The Audience! : conclusions and final words

Where shall we meet and why register?

The first day’s programme will be streamed on YouTube and is publicly available without registering, but there are multiple benefits to registration. Only registered participants will get the chance to:

  • access the first day’s presentations on Zoom, including interpretation into Czech and German languages;
  • participate in the sessions on the second day of the conference;
  • enter the ON DEMAND section, featuring exclusive video content and programming from the theatres involved in ASSET;
  • and join the watch party!

You can watch the main program on Wednesday 26th of May on YouTube.

Full programme is accessible through Zoom after free registration here:

Theatre Audiences: The Crucial ASSET
CONFERENCE REGISTRATION

If you registered for a conference and did not receive the Zoom link and other info by email, please write us directly to info@asset4arts.eu.

Q&As during the conference

We kindly invite you to ask questions and share comments during the conference. Please use Slido (code 097593) for interactions.

Are you interested specifically in a dance audience?

We would like to offer you a bilingual (Czech and English) issue of the"Dance and Audience". This issue is dealing with audience development at Czech Dance Festivals, perception of dance performances or socially engaged practice in contemporary dance. The issue aims to speak also to the international dance professionals and to connect the Czech dance community with the European context. You can buy it in a pdf format for a special price 4 E (instead of 6 E) with a promo code ASSET in Czech here or English here.

Conference On-Demand

Wondering what theatre productions across Europe look like? We’ve prepared a YouTube playlist, where you can watch teasers and short clips from the theatres participating in ASSET research: https://www.youtube.com/watch?v=n9d0HrRlGeU&list=PL9V60bFsvKZiXUZEC-Sl6sULkvO-GKEds

Would you like to keep your children entertained while you attend the conference? Dubrava Children’s Theatre in Croatia has made their full performance of Jules Verne’s 20 000 milja pod morem (20,000 Leagues Under the Sea) available exclusively to conference participants. You can access it via this link: https://youtu.be/hSr3fqVycy4. Performance is in Croatian only.

In the mood to experiment? Visit the Vimeo links below to watch video performances or play a theatrical computer game, all brought to you from brut Wien Theatre.

Jan Machacek & Oliver Stotz – Ewige 80er/Eternal 80ies (Video-Performance)

EWIGE 80er is a performative video that targets a time when fear of a nuclear catastrophe grew and in which a conservative backlash formed after the optimistic mood of the 1960s and 70s in the capitalist West. Jan Machacek and Oliver Stotz bring that time to life and ask what connects the spirit of the 80s with our society today. https://vimeo.com/507917947

Julia Müllner – Gathering bacteria in my carrier bag (Video-Performance)

Julia Müllner’s performance is centred around the process of fermentation, a way of microbial transformation and preservation. While microbes negotiate their symbiotic long-term relationships, tentacular dances of a romancing mite become intertwined with costume textures and pulsate performatively while squinting to the rhythm created by sound artist Christa Wall. https://vimeo.com/526206576

Nesterval – Goodbye Kreisky. Welcome to the Underground - interactive video adventure game (in German)

In a mixture of film and digital experience, the players dive deep into the cosmos of Nesterval and the Kreisky era. All you need to play the game is a computer and an internet connection. With clicks you move through the stories, follow characters, actively intervene in what is happening and always discover new things, because: There are 75 different paths through the game. https://nesterval.at/goodbyekreisky/#0000 (free of charge, no registration necessary)


Supporters

Logo Creative Europe
Logo Ministry of Culture
Logo ENCACT

Organizers

Logo DAMU
Logo IDU
Logo APF
Logo The Audience Agency
Logo IG Kultur
Logo Metropolia
Logo Narodno Sveuciliste

Media Partners

Logo ETN
Logo Taneční aktuality